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What must a seller do if a customer cancels their purchase?

  1. Offer a discount on a future purchase

  2. Return all items and money exchanged

  3. Notify the local authority

  4. Process the cancellation within 7 days

The correct answer is: Return all items and money exchanged

When a customer cancels their purchase, the seller has the responsibility to return all items and money exchanged. This principle is rooted in consumer protection laws, which often require sellers to provide a full refund for returned goods, ensuring that the customer is not financially disadvantaged by the cancellation. Returning the full amount helps to maintain trust and uphold ethical business practices, which are critical for establishing long-term customer relationships. Additionally, by returning all exchanged items, the seller complies with the notion that the transaction is voided, thereby reinstating the original state of the property and funds involved. While other options may have their own merits or be applicable in specific scenarios, such as offering discounts to encourage future purchases or having notification processes for local authorities, the fundamental requirement upon cancellation is to ensure the customer receives a complete refund and returns what was purchased. This clearly indicates the seller's commitment to fair dealing and consumer rights.